Industry Announcement

Hockessin, Delaware - August 23, 2010

Produce for Better Health Foundation

NEW TOOL OFFERS FREE MARKETING AND CONSUMER OUTREACH OPPORTUNITIES

Share Activities to Extend Your Marketing Budget and Consumer Reach

Hockessin, Del. - Produce for Better Health Foundation (PBH) is pleased to announce a new interactive tool on the Fruits & Veggies-More Matters® consumer website, www.FruitsandVeggiesMoreMatters.org. The new Fruit & Veggie Happenings page debuts as part of the celebration plans for September, Fruits & Veggies-More Matters month. This interactive exchange page allows everyone to upload information on fruit and veggie related activities, promotions, contests and events to help extend your consumer marketing or education efforts. Photos, PDF's and information about the same event or activity occurring at multiple locations can also be uploaded making it very easy and convenient to populate the new interactive tool. Visit the Fruit & Veggie Happenings page today to see how easy it is to populate this new page with fruit and veggie news, events, and activities.

"We hope to see uploads to the Fruit & Veggie Happenings page from our full spectrum of stakeholders," said Elizabeth Pivonka, Ph.D., R.D., President and CEO of PBH. "Growers can post farm tours, shippers and processors can announce contests and special promotions, health departments and WIC educators can list events and cooking classes, school foodservice directors can announce a new school salad bar, teachers can highlight classroom supermarket tours, restaurants can feature new fruit and veggie menu items, commodity boards can promote their fruit or veggie festivals, and supermarkets can provide information about upcoming store tours, cooking classes, or in-store promotions -- the possibilities are literally endless! What better time to begin promoting events like these directly to consumers than Fruits & Veggies-More Matters Month?"

Consumers will be able to use the Fruit & Veggie Happenings page interactive tool to type in their zip code, and see what fruit and vegetable activities and events are occurring in their local community. Consumers can also use the interactive tool to share activities occurring in their area. Information on how schools can add fruit and vegetable vending machines and salad bars to lunchrooms, a list of schools involved in the Fresh Fruit and Vegetable Program, and those schools that have met the HealthierUS School Challenge, and other fruit and veggie related information will also be featured.

The Fruit & Veggie Happenings page serves as an additional resource in support of the America's More Matters Pledge: Fruits & Veggies . . . Today and Every Day! campaign, developed by PBH in support of first lady Michelle Obama's Let's Move childhood obesity initiative. The pledge campaign officially kicks off in September during Fruits & Veggies-More Matters Month and will be ongoing.

Three versions of the America's More Matters Pledge: Fruits & Veggies . . . Today and Every Day! marketing toolkit are available online to help the fruit and vegetable industry, educators, and health professionals promote their related activities. Visit the Fruit & Veggie Happenings page and America's More Matters Pledge. Click through to view over 50 resources in the online retail toolkit, the supplier toolkit, and educator toolkit.

For more information on PBH, visit www.PBHFoundation.org, or the Fruits & Veggies-More Matters website, visit www.FruitsandVeggiesMoreMatters.org. For more information on becoming a PBH donor, contact PBH West Coast Fund Development Director Jennifer Armen-Bolen at jarmen-bolen@pbhfoundation.org, or PBH East Coast Fund Development Director Renee Bullion at rbullion@pbhfoundation.org.

For More Information Contact:
Jill Le Brasseur Communications Specialist Produce for Better Health Foundation
Tel: 302-235-2329
Email: jlebrasseur@pbhfoundation.org