RBCS

June 17 , 2008

First Alert
Daily Newsflash

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 The Front Page

Commission launches major avocado ad campaign

As California avocado growers prepare for the peak of their season, the Irvine-based California Avocado Commission has launched its most wide-reaching consumer media campaign ever, according to a news release.
To learn more. . .

* PMA supports additional FDA funding
* Vangelos, Jooste in new posts at Sun World
* Commissioners fear rising farm costs
* Organic Alliance Inc. announces growth plans
* Retail Roundup

Outside the Insider

* How do tomatoes get salmonella? (slate.com)
* Melons costlier, but sweet, plentiful (valleymorningstar.com)
* Florida citrus growers fighting to stay grounded, CEO says (naplesnews.com)
* Consumers shun convenience, scurry back to basics (mediapost.com)
* [Europe] EU prepares U-turn on wonky fruit (bbc.co.uk)
* [Spain] Spanish truckers group calls for lorries to converge on Madrid (todayonline.com)
* Ethical fresh produce sales rocketing in Europe (organicmonitor.com)

 

People

DAVID HADLEY has joined dispatch for McTruck Brokers Inc., Atmore, Alabama.

STEVE KORAN is now director of sales for Martori Farms, Aguila and Scottsdale, Arizona.

PETER WARREN now handles key accounts procurement and DEBBIE CAPPE handles logistics for Fresh King Inc., Homestead, Florida.

AIDA ADAMS has joined Fred C. Ebel & Co. Inc., New Orleans, Louisiana. DORIS WOODRUFF is no longer with the company.

STEVE KERNYA of R.A.M. Produce Distributors LLC, Detroit, Michigan has retired.

ROB INGRAM has joined sales for Touchstone & Associates, San Antonio, Texas.

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